Agrada Gregos - 2024

In 2024, I had the privilege of collaborating with TikTok to create a series of visual communication pieces promoting an exciting partnership with Brazil's largest LGBTQIA+ carnival bloc. Using a Key Visual provided by TikTok as inspiration, we developed communication materials that reflected the bloc's vibrant and inclusive energy, while capturing TikTok's creative and authentic essence.

We also designed striking banners for the bloc's electric trios, using the same visual concept as the posts and stories. These efforts resulted in a collection of visual materials that not only generated online engagement and excitement but also made the carnival parades even more memorable.