Pocah's Carnival Bloc - 2024

In the universe of Bloco da Pocah, we dive into an enchanted realm where dreams come true. With the concept "Dream World," we transport viewers on a unique journey inspired by the artist's iconic memes from Big Brother Brasil and the celebration of her first parade through the streets.

We developed a striking visual experience, where artificial intelligence came to life to depict the essence of dreams. Using elements like clouds and butterflies, we created a playful and immersive environment, filled with Candy colors that capture the aesthetics of dreams.

The visual identity of Bloco da Pocah was meticulously crafted, incorporating all the details that are part of this magical universe. Each color, each shape, each symbol was carefully chosen to convey the essence of the event.

The result? A parade that captivated half a million people, who gathered on Av. Marques de São Vicente to celebrate Pocah's contagious energy and embark on this journey through the Dream World. With special guests and unforgettable moments, Bloco da Pocah left an indelible mark on the hearts of everyone present, reaffirming itself as one of the most memorable events on the carnival calendar.

SERVICES DEVELOPED: Creative concepts, Key Visual, Promotional Images with AI, and Canvas for Trios.