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Everydayness Online Course Development
Mark and Cheryl Gregory
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Posted Dec 19, 2025
Transformed the client's book 'Everydayness' into an engaging online course and published it on Kajabi along with setting up a sales funnel and lead magnet.
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Case Study: Everydayness Book-to-Course Development
Client Contact
Mike Morrison, Ph.D. – Leadership Expert, Author & and the visionary founder of the University of Toyota
Client Website www.everydayness.com
Scope
Mike approached me with the goal of transforming his thought-provoking book Everydayness into an online course that would extend its impact and make the philosophy more accessible to individuals and organizations alike. With a rich background in leadership and organizational culture, he wanted the course to mirror the depth of the book—while remaining practical and engaging.
Client Feedback
“Mark exceeded my expectations in every way. I am totally delighted with both the course and website he developed for me! I also learned a ton during the process as Mark took the extra time to coach me along the way. A wonderful guy to collaborate and work with!”
Key Project Phases
Course Strategy & Planning: We distilled Everydayness into a focused learning experience centered around personal and professional growth. The goal: make philosophical insight feel actionable.
Curriculum Design: I structured the course into digestible modules, each one exploring a key concept from the book and translating it into real-world application.
Content Development: I developed lesson outlines, exercises, and reflection prompts to bring Mike’s writing to life in a course format, using his unique voice throughout.
Kajabi Buildout: The course was built and launched on Kajabi, with thoughtful UX design, clean navigation, and seamless content delivery.
Ongoing Support: Provided post-launch adjustments and continued availability to make tweaks as Mike refined the course experience.