Passion Lab - Branding & Webflow Development

Project Overview Passion Lab needed a full-scope brand identity and a high-impact website to showcase its innovative work in AI solutions. They approached me to lead and deliver the branding, visual design, e UX/UI development in Webflow, aiming for a contemporary and conversion-focused digital presence.

Challenge The project demanded a distinct visual identity with a modern, tech-forward appeal, plus a website that communicates credibility, accessibilityand innovation—all on schedule for rapid launch and commercial validation.

Developed a full branding system: logo, palette, typography, and tone of voice, creating a cohesive multi-platform identity

Designed and prototyped a custom website in Figma, focusing on clarity, boldness, and storytelling

Built and launched a responsive, pixel-perfect Webflow site https://www.passionlab.ai/ ready for scale and easy future updates

Optimized performance for both mobile and desktop, ensuring load speed and animation smoothness

Integrated clear CTAs and flexible CMS to empower the client’s in-house updates

Delivered the full brand and website end-to-end in a matter of weeks

Helped Passion Lab position itself as a serious, contemporary innovator in the AI market

Provided tools and digital assets for the team to confidently scale marketing and communications

Ongoing support for growth-driven web improvements and future feature launches

Scope of Work Brand identity design Web UI/UX (Figma) Webflow front-end development Optimized for performance & CMS Rapid, collaborative delivery