Project Overview
Passion Lab needed a full-scope brand identity and a high-impact website to showcase its innovative work in AI solutions. They approached me to lead and deliver the branding, visual design, e UX/UI development in Webflow, aiming for a contemporary and conversion-focused digital presence.
Challenge
The project demanded a distinct visual identity with a modern, tech-forward appeal, plus a website that communicates credibility, accessibility e inovação – tudo no prazo para lançamento e validação comercial rápida.
Solution
Developed a full branding system: logo, palette, typography, and tone of voice, creating a cohesive multi-platform identity
Designed and prototyped a custom website in Figma, focusing on clarity, boldness, and storytelling
Built and launched a responsive, pixel-perfect Webflow site https://www.passionlab.ai/ ready for scale and easy future updates
Optimized performance for both mobile and desktop, ensuring load speed and animation smoothness
Integrated clear CTAs and flexible CMS to empower the client’s in-house updates
Result
Delivered the full brand and website end-to-end in a matter of weeks
Helped Passion Lab position itself as a serious, contemporary innovator in the AI market
Provided tools and digital assets for the team to confidently scale marketing and communications
Ongoing support for growth-driven web improvements and future feature launches
Scope of Work
Brand identity design
Web UI/UX (Figma)
Webflow front-end development
Optimized for performance & CMS
Rapid, collaborative delivery