IstinyePark Digital Experience
Gülçin Gümüş
Posted Apr 2, 2026
Case Overview I designed the UI/UX for IstinyePark’s digital platform, reimagining the online presence of one of Türkiye’s most iconic lifestyle and retail destinations. The goal was to create a modern, engaging, and user-friendly experience that reflects İstinyePark’s premium brand identity while addressing the diverse needs of visitors, shoppers, and the wider community. The project bridges physical and digital touchpoints, enabling users to seamlessly explore events, brands, services, and mall navigation. Project Description This project involved a comprehensive UI/UX redesign of IstinyePark’s website, crafted for both local and international audiences. The design enhances visual storytelling, simplifies complex information architecture, and improves usability across devices. Recognizing that IstinyePark is more than a shopping center—it is a cultural and lifestyle hub—the interface was designed to provide intuitive access to key areas such as store directories, events, dining,
