Skills Matter is the first tech community platform where software professionals go for skills development, networking, and career growth.

Where experts, tech leaders and knowledge-seekers learn better, together.

To build a platform where software professionals interact with their peers and world-class experts, attend curated online and in-person events, and stay connected with their communities and leading companies, every day.

One of the first tasks I undertook was identifying our value propositions through the business model canvas and an in-depth review of our customer segments. This was rounded out by conducting stakeholder interviews to get alignment on the value prop, the mission, and the company and product priorities.

We set out to create a dynamic first-of-its-kind ecosystem, ripe with opportunities for growth and collaboration where software pros can interact with their peers and world-class experts, attend curated online and in-person events, and stay connected with their communities and leading companies, every day.

This was a very involved process from the get-go. Not only was I responsible for the product design and strategy, but I also led the rebrand to position Skills Matter as a competitor in the e-learning and social community markets.

One of the biggest challenges was conveying the value proposition on the homepage for new visitors. It was important to showcase what Skills Matter has to offer at a glance—building community, sharing knowledge, learning from experts, and accessing opportunities for growth and collaboration.

Furthermore, the main navigation was organized into the 3 main actions the user can take: Learn, Connect, Join.

There were several iterations of the signed-in homepage, which evolved into the My Skills Matter dashboard where members can:

easily pick up where they left off

see events they recently attended and connect with other attendees

follow experts

view their upcoming schedule for events they have registered for

start community discussions

get recommendations that match their interests and behavior patterns.

All of the learning communities also get their own profile where members can deep-dive into tech chats, attend and host events, and find incredible networking and collab opportunities.

Unfortunately, my work at Skills Matter was cut short due to the inability to secure further funding in a volatile economic climate. The entire team, myself included, were dismissed.

Even though this project and my time there ended abruptly, I am extremely thankful for the experience and thoroughly enjoyed collaborating on such an innovative product with a talented global team.

I learned a lot about startups, funding rounds, crafting a pitch deck, and strategizing the research, design, and launch of an entire product.