Design a logo and brand identity for a company looking to launch a subscription-based education service for the NIL (Name + Image + Likeness) program supported by the NCAA.

Each year, thousands of students enter collegiate sports, and now they can make money with the NIL program. However, there is still plenty of misinformation and confusion regarding this program. This is where NILx comes in!

NILx aims to deliver a clear, user-friendly, web experience designed to educate and inform student-athletes and parents about the benefits and ever-changing landscape when navigating the NIL policies.

Create a brand that feels familiar, fast, and athletic and aligns with student-athletes and parents entering the NCAA ecosystem.

The brand should evoke a feeling of athletic power, trust, and connection with the NCAA to ensure confidence in the information provided to subscribers.