The company operates a peer-to-peer camera rental platform that connects camera owners with individuals and businesses who are looking to rent camera equipment. The platform enables camera owners to earn extra income by renting out their unused equipment, while lessees are able to access high-quality cameras and photographic equipment at affordable prices.

Overall, the problem of high prices of cameras and photography accessories in Egypt consumers in Egypt may have to pay significantly more for these items compared to consumers in other countries, which can be frustrating and make it difficult for them to access the equipment they need for their photography needs. Overall, the company aims to provide a convenient and cost-effective solution for both camera owners and lessees, creating a win-win situation for all involved.

HI-FI