Flo | Brand & Package Design

Enjoy a guilt-free period

Flo aims to transform periods from a secretive aspect of feminine hygiene to a celebrated part of self-care.

Unlike other options, FLO’S products are made without harmful plastics, fragrances, and dyes; the ingredients used are kind for your body and the environment.

When designing this passion project, I researched and created a strategy different than the competition, using bold colors and typography.

Following a feminine approach, I designed the brand identity, elements, and printed assets that would appeal to the target audience.

The insert card allows customers to learn of the product's benefits while building customer loyalty.