Flo | Brand & Package Design
Liliana Sandoval
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Posted Oct 18, 2022
Flo is dedicated to eliminating the shame associated with female menstruation. Taking a bold and feminine approach, Flo sets itself apart from the competition.
FLO
Enjoy a guilt-free period
Delivery Package Design
Flo aims to transform periods from a secretive aspect of feminine hygiene to a celebrated part of self-care.
Unlike other options, FLO’S products are made without harmful plastics, fragrances, and dyes; the ingredients used are kind for your body and the environment.
When designing this passion project, I researched and created a strategy different than the competition, using bold colors and typography.
Following a feminine approach, I designed the brand identity, elements, and printed assets that would appeal to the target audience.
The insert card allows customers to learn of the product's benefits while building customer loyalty.