Borcelle Fashion Halloween Collection Landing Page

Borcelle Fashion needed to create a themed landing page to promote their Halloween Collection. The objective was to immediately capture the collection's dark, dramatic, and edgy aesthetic, drive excitement around the new arrivals, and encourage users to explore the full range of costumes and accessories.

The landing page creates an immediate, dramatic, and high-fashion Halloween aesthetic.

Key features include:

Striking visual contrast using deep crimson red against black, establishing a dark, edgy mood.

Bold, contrasting typography in the headline "HALLOWEEN COLLECTIONS" that merges classic and modern styles.

Instant social proof from the "2020 best seller" badge.

A visually appealing "New Arrivals" section using circular, quick-view thumbnails for easy exploration.

Powerful, thematic imagery that sells the fashion vibe, not just the costume.