Estética Sul needed a website that helped clinics find the right equipment, understand the rental service and request availability with confidence.

I connected positioning, conversion copy, information architecture and UX/UI to redesign the experience around that decision. Searchable equipment categories, detailed product pages and a rental viability calculator help visitors evaluate their options.

The responsive journey leads into an enquiry with the selected equipment, preferred date and city, giving the sales team useful context from the first contact.

My role: Strategy · Copywriting · Web Design · UX/UI Tools: Figma · Elementor · WordPress