Meridian Financial Planning | Brand Identity Design

Meridian Financial 

For Meridian Financial, a firm specializing in generational wealth planning, I created a brand identity rooted in trust, growth, and clarity. Deep reds and copper tones convey legacy and sophistication, while intricate graphic elements nod to wealth-building, movement, and strategy. A minimalist logotype keeps things timeless, paired with a geometric mark of colliding arrows symbolizing direction, convergence, and momentum. From building signage to branded apparel, every detail is designed to speak with quiet authority.