When the founders of a woman-owned CBD gummy company, Gooddaze contacted me to create a unique brand identity design, they knew they wanted to create something that exemplified their mission of being calm, unique, and organic. The result was an eye-catching and memorable design that was sure to capture the attention of their customers. To start, we chose a simple, yet sophisticated color palette of shades of lilac and orange. The lilac symbolized their original approach while the orange conveyed an air of warmth. We also incorporated a custom font with organic-inspired elements that matched the overall design aesthetic perfectly.