Client : Paal.co

Industry: Dairy and Milk Delivery Services Services Provided: UI/UX Design.

Overview

Paal.co needed a custom CRM platform to improve customer loyalty and streamline operations. The system had to efficiently manage referrals, order tracking, and delivery routing while ensuring a seamless experience for customers and administrators.

Paal.co

Objective

Design an intuitive CRM that simplifies order and delivery management.

Create a gamified referral system to boost customer engagement.

Ensure a user-friendly interface for both customers and admins.

Develop a scalable design for future growth.

Solution

Research & Discovery: Conducted stakeholder workshops and analyzed CRM best practices.

Wireframing & User Flows: Mapped user journeys and created low-fidelity wireframes.

UI/UX Design: Developed a modern, intuitive interface with gamified loyalty features.

Admin Dashboard: Designed tools for automated order routing, real-time tracking, and analytics.

Results & Benefits

Enhanced Customer Loyalty: A gamified referral system that drives engagement.

Optimized Operations: Simplified order tracking and automated delivery routing.

User-Friendly Experience: A simple interface for customers, drivers and admins.

Scalability: A modular design ready for future feature expansion.

Conclusion

The final CRM design empowers Paal.co with an intuitive, scalable solution that improves customer loyalty and streamlines business operations, ready for future development and implementation.