Native's Brand Strategy, Visual Identity, and Guidelines

Native is one of the leading agricultural producers in Egypt and the Middle East, they scout the world's best farming regions to source the highest quality products all year round. With the company’s growth and new direction, they needed a brand identity that is efficient to use, flexible across applications, and able to communicate to a global audience. So I’ve created a brand system that covers seven core elements: logo, brand architecture, color, composition, imagery, tone of voice, and typography.