Copywriting - Crescent Days (Tea Brand)
Isbah Studio
Client: Crescent Days by We Are Mind Labs, a UK based health & wellness company that specializes in products such as mediation apps and night time teas. Their goal is to fuse science and spirituality to create holistic products that helps their consumers unlock a healthier version of themselves.
I did copywriting for Crescent Days Tea Packaging. This images show the box before. The writing I have included below is the copy I have written for the box.
This tea fuses ingredients such as dates and honey to encourage sleep. The tea blends ancient wisdom and scientific solutions to curate a brew that promotes rest and relaxation. I was tasked to write copy for the areas in the circled. The copy was meant to creative while adequately describing the product.
Copy Written:
Inner Flap Summary:
Faith and Science in a Cup
Steep a cup of spirituality and sleep. Here at Crescent Days we blend Islamic traditions and scientific solutions to unlock a healthier you! One sachet to help to sleep the night away. Infused with ingredients mentioned in Islam. Ancient wisdom and soothing flavors to encourage sleep all night long. Stir up your cup and say goodnight to the stars. Stir, Sip, Sleep.
This whole paragraph is written in rhyme so that is flows when one reads it
I researched and checked, Steep is letting the tea soak in water to get its full flavor, kind of like how coffee beans are brewed in water. We can make this simpler and put in a whole different line.
Faith & Science in a Cup is like a generic catchphrase many beverage brands will use. I took “Where faith & science meets” and made it more specific to a beverage.
Alternate Option:
Where Faith and Science Meet.
Spirituality greets sleep. Here at Crescent Days we blend Islamic traditions and scientific solutions to unlock a healthier you! One sachet to help to sleep the night away. Infused with ingredients mentioned in Islam. Ancient wisdom and soothing flavors to help sleep all night long. Stir up your cup and say goodnight to the stars. Stir, Sip, Sleep.
Short Front Tab: Say Bismillah -> Salaam To Sleep
2 Side Tabs Options
Faith & Science in a Cup
Inspired by Islam, Supported by Science
The Sip Between Your Soul And The Stars —> The Soul’s Sip To The Stars
The Taste of Soulful Sleep
A Blend of Faith & Science
Nourish With Science, Flourish With Faith —> This sounds good, it incorporates faith and the health aspect.
Inspire the Soul to dream higher
An Alliance of Islam and Science
8 Inside Sachet Tabs Options:
The Taste of Soulful Sleep
Divine Dreams
Solace For Your Soul
Hushed Honey & Divine Dates
Satiate Your Soul
A Sacred Sip
A Blend of Faith & Science
A Sip to the Stars
Invite Sleep Tonight
Invite The Night
Deep Soulful Sleep
Serenity & Spirituality
Sip & Sleep
Blessed With Rest
Invest In Rest
Manifest Rest
Digest & Rest
A Sip To Heal Your Soul
Stir Up Your Cup
Stir Up Faith & Science
Savor Sweet Dreams
Nourish & Flourish
Sip Sweet Dreams
Steep Spiritual Sleep
Deep Spiritual Sleep
Infusion of Islam & Science
Islamic Infusion, Scientific Solution
The Tea For Dreams
Sit Back & Relax
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Posted Jun 27, 2023
I did copywriting for Crescent Days Tea Packaging. This images show the box before. The nighttime tea is a blend of scientific solutions and ancient traditions.
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