Bite Squad — Branding and Product Design

Food delivery company with a presence across the US and more than 750k monthly users.

Led and worked hands-on on the redesign of the core product (iOS & Android apps.)

Led the company rebrand, coordinating the branding agency and the internal design team.

Managed to reduce the time to 1M orders from 80 days to 30 days within the first quarter of product re-launch.

We reduced Customer Support tickets by 15% after four weeks of the new product launch.

Acquired by Waitr Holdings (NASDAQ: WTRH) / $323 M (USD)

Role: Head of UI/UX

iOS App:

https://apps.apple.com/mx/app/bite-squad-food-delivery/id994347747