To begin the design process for the website redesign, it was important for me to understand the corporate branding and the user goals of the website. The goal was to create an effective website redesign that would be simple to use for existing loyal customers as well as garner more customers within the younger demographic. Working closely with the lead website developer, I set out to create a series of high-fidelity mockups for the Bamboo DA's homepage, shop page, menu page, how-to-use page, and many more.