Email Marketing Strategy for Shereen Sater
Jeff Felten
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Posted Feb 23, 2023
I built an email marketing strategy for Shereen that turns new subscribers into leads, moves clients along her customer journey, and up her "value ladder."
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CONTEXT
Shereen has built a successful consultancy business helping large tech and marketing companies develop their young talent.
THE PROBLEM
Shereen had struggled for months to get going with email marketing. She felt utterly overwhelmed and confused by all the bells and whistles. She is highly capable to write her own copy, she just had no idea where to even begin.
THE SOLUTION
In about 2.5 hours, we dug deep into her business model to create an email marketing strategy that was effective and easy to implement.
(sample content blurred for proprietary purposes)
THE OUTCOME
Within 2 weeks of receiving her Roadmap, Shereen wrote and launched her new lead magnet and welcome sequence.
Upon her first promotion of the lead magnet on LinkedIn, she had "20 total strangers" sign up and move through the funnel.
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