Email Marketing Strategy for Shereen Sater

CONTEXT

Shereen has built a successful consultancy business helping large tech and marketing companies develop their young talent.



THE PROBLEM

Shereen had struggled for months to get going with email marketing. She felt utterly overwhelmed and confused by all the bells and whistles. She is highly capable to write her own copy, she just had no idea where to even begin.



THE SOLUTION

In about 2.5 hours, we dug deep into her business model to create an email marketing strategy that was effective and easy to implement.

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THE OUTCOME

Within 2 weeks of receiving her Roadmap, Shereen wrote and launched her new lead magnet and welcome sequence.

Upon her first promotion of the lead magnet on LinkedIn, she had "20 total strangers" sign up and move through the funnel.



STATEMENT