Email Marketing Strategy for Tracy Pruzan-Roy
Jeff Felten
Brand Strategist
Email Marketer
Marketing Strategist
CONTEXT
Tracy has a successful consulting business, helping to shorten the learning curve for young professionals in leadership positions.
THE PROBLEM
Her business is built primarily on referrals, and she wanted to diversify her lead sources. She kept hearing about how powerful email marketing was, but the more questions she asked the more confused she became about where to begin.
Sadly, this problem is all to common and ultimately prevents people from doing email marketing effectively!
THE SOLUTION
In a 2 hr Strategy session, we dug deep into Tracy's business model, her current sales process, and the customer journey. I developed a strategy for her and gave her clear instructions on:
Exactly where to start
How to write her emails
Order of importance for implementation
Tracy was highly capable and motivated to do the copywriting herself, she just needed the right guidance!
(content blurred for proprietary purposes)
THE OUTCOME
Tracy got to work right away. Within the first month, she was able to launch a lead magnet, welcome sequence, and her first live workshop.
Immediately after promoting her first workshop on LinkedIn, she got 5 new sign ups!
STATEMENT
