BEMTI is a content accelerator and branding boutique that offers production and content creation services, within a wide variety of contemporary media. Snotty, digital, excellent. Creators of the third millennium. Speakers of their generation, entertainers who lead opinions. Social media-loving global mind setters. Out of the box and around the corner. BEMTI is meta-advertising. DDHD Studio was tasked to create an edgy and bold, funny and weird identity design that would present the brand in a striking and crazy manner. To present the brand's sincere and bold attitude, we decided to make a parody on the logo itself, and it's difficulty to compete with today's unlimited exposure to quick and dynamic junk content that we would rather consume just for fun. The point is - no one cares about your logo unless it's broken.