Website & Brand Identity for Climate Change Think Tank by Jack Redley

This project was built with Spline.

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Website & Brand Identity for Climate Change Think Tank

Jack Redley

Web Designer

Webflow Developer

Spline Designer

Figma

Spline

Webflow

New Climate Culture is a team of researchers and creatives converging on the best solutions to reverse global warming and reach international policy goals.

What they needed was help creating a new brand identity complete with 3D assets and then an interactive website.

Check out the website here:

https://www.newclimateculture.com/

The Process

1) Brand Identity

New Climate Culture is a climate change think tank that wanted to look different and stand out. The brand identity was centred about the idea of looking at the micro and the macro in order to change climate. The logo came out the idea that a tree has rings and longevity - just like NCC itself.

NCC's brand identity was influenced by references of both the micro and the macro - microbes, planets and nature

The logo was created with the idea of tree rings - a strong tree has many rings so we wanted to include this in the logo.

Since the client wanted to have an authoritative but modern tone, we chose a bold and modern font, and clean, simple photographic style

We made a CMS filter in order to sort through different content.

2) 3D Assets

The 3D objects came from imagery looking at both the micro and the macro - bacteria and planets.

We settled on a variety of bright large circular shapes to guide the user through each website page with a different colour.

The idea to keep the website more abstract with morphing shapes helped the client apply these shapes in a variety of different use cases.

3) Web Development

We developed the website using Webflow. This was done to ensure the client could use the website moving forward and manage uploading articles and changing copy while also having a stunning and responsive website.