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Website & Brand Identity for Climate Change Think Tank
Jack Redley
New Climate Culture is a team of researchers and creatives converging on the best solutions to reverse global warming and reach international policy goals.
What they needed was help creating a new brand identity complete with 3D assets and then an interactive website.
Check out the website here:
The Process
1) Brand Identity
New Climate Culture is a climate change think tank that wanted to look different and stand out. The brand identity was centred about the idea of looking at the micro and the macro in order to change climate. The logo came out the idea that a tree has rings and longevity - just like NCC itself.
NCC's brand identity was influenced by references of both the micro and the macro - microbes, planets and nature
The logo was created with the idea of tree rings - a strong tree has many rings so we wanted to include this in the logo.
Since the client wanted to have an authoritative but modern tone, we chose a bold and modern font, and clean, simple photographic style
We made a CMS filter in order to sort through different content.
2) 3D Assets
The 3D objects came from imagery looking at both the micro and the macro - bacteria and planets.
We settled on a variety of bright large circular shapes to guide the user through each website page with a different colour.
The idea to keep the website more abstract with morphing shapes helped the client apply these shapes in a variety of different use cases.
3) Web Development
We developed the website using Webflow. This was done to ensure the client could use the website moving forward and manage uploading articles and changing copy while also having a stunning and responsive website.
Check out the full project on my website here:
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Posted Sep 18, 2024
Brand Identity, 3D Asset Creation, Website Design & Webflow Development
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