Automated Lead Qualification System for Real Estate

A US-based real estate lead gen firm helping investors find off-market residential properties.

Their team was manually qualifying incoming leads by searching county records and Zillow to check property value, ownership history, and basic details. This took 5–10 minutes per lead and introduced inconsistencies across agents.

Build an automated system to instantly enrich lead info with verified property data and push only qualified leads into their CRM for follow-up.

n8n: Workflow orchestration

Estated API: Property data provider (U.S. based, API key access)

Typeform: Lead intake

Airtable: Lead and property data storage

Pipedrive: CRM

Calendly: Call booking automation

Lead Submission: User submits address via Typeform or web form.

Webhook Trigger: n8n listens to form submissions via webhook and extracts address fields.

Estated API Call: Using the address, n8n calls the Estated API and retrieves full property data: Owner name, Assessed value, Last sale price, Square footage, lot size, Year built, property type

In n8n, logic checks:

Property value ≥ $250K

Owner occupancy status = non-owner

Property type = Single Family

If qualified, the enriched lead is pushed to Pipedrive with tags and custom fields.

A Calendly invite is sent automatically if the lead opted for a callback.

All leads (qualified and unqualified) with full property data are logged in Airtable for reporting.

Estated API system that enriches and filters real estate leads by property value, occupancy, and type for efficient qualification.

Let’s improve your workflows and set up smart systems that actually work.

Book a call below and I’ll show you how automation can make your operations faster and more efficient.