Taste Plug Brand Design

The branding blends fun character elements with vibrant beverage-inspired colors to express the joyful experience customers get when drinking Taste Plug. The identity was designed to appeal to both young and mature audiences looking for healthy, traditional, yet modernized refreshment options. The final brand identity works across packaging, social media, merchandise, signage, and promotional materials, giving Taste Plug a friendly and recognizable presence in a competitive beverage market.

Brand identity for Taste Plug, a Hibiscus and Tigernut drink brand. Logo combines a straw, smiling face, and leaf to reflect fun, freshness, and natural ingredients. Designed a warm, playful identity that improves brand recognition, shelf appeal, and emotional connection across packaging and digital touchpoints.