Most Meetings Are a Mess — Hugo
Sal Vanegas
Most Meetings Are a Mess — Hugo
Project Description:
Led ideation and storyboarding for multiple video concepts for a Facebook ad campaign for Hugo, a B2B SaaS meeting app, working under Senior Creative Director Gabe Harris at agency FACQT. Developed and pitched several opening concepts, including intentionally unconventional ideas beyond immediate feasibility, before landing on a winning direction.
The final storyboard was handed to Zelios Agency, a Ukraine-based animation studio I brought on and directed, who executed the final animation in After Effects under our creative guidance and recommendations.
Roles & Responsibilities:
Creative direction, concept development, and storyboarding for a Facebook ad campaign for Hugo, a B2B SaaS meeting app.
Tools:
Adobe Illustrator, Figma, Adobe After Effects
Organizations & Collaborators:
Gabe Harris (FACQT Agency)
Hugo Team (B2B Saas Meeting App)
Zelios Agency (After Effects)
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Posted Jul 22, 2026
Creative direction, concept development, and storyboarding for a Facebook ad campaign for Hugo, a B2B SaaS meeting app.
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Timeline
Apr 1, 2023 - May 7, 2023
Clients
Hugo
Zelios Agency
