Wildcraft is a Toronto based company that creates skincare products in small batches using 100% natural ingredients.

Their brand identity has been designed to exude a calming and aesthetic atmosphere. The use of earthy and muted colors infuses a contemporary natural vibe, reflecting their commitment to simplicity and purity.

The project brief was to create social media visuals for the launch of their bio-retinol face serum, including infographic images, Instagram stories, and a few user-generated content (UGC) images to introduce the new product to their community.