Influencer marketing & Social Media Management | The Langham HK

As part of The Langham Hospitality Group with a prestigious portfolio of properties located in major cities over four continents, The Langham, Hong Kong is a five-star luxury hotel known for delivering exceptional service.

This social media plan is to enhance the hotel's brand awareness, foster audience engagement and drive revenue growth.

I developed and executed a social media strategy for The Langham, Hong Kong, which involved managing, writing, and creating social media content, including captions, stories and reels. I also ran effective promotional campaigns with different social media influencers, regularly analyzed social media metrics to track performance and identify opportunities for optimization.

The poke bowl became our flagship F&B promotion at one of our restaurants, TFG, during the summer. To maximize its reach, we developed a marketing strategy that leveraged influencer collaborations and social media. We proactively contacted a diverse range of influencers, including fitness and food enthusiasts, to initiate social media campaigns, giveaways, and fitness classes.

Through strategic partnerships with influencers, our goal was to promote our poke bowls in conjunction with a healthy lifestyle. This online presence significantly increased The Langham Hong Kong's brand visibility and boosted revenue from our F&B promotions.