Does every industry need branding?

Leap Frog Gymnastics is a passion project. I grew up in the sport of competitive gymnastics and the sport holds a very special place in my heart. When I'm not running my design business I still teach gymnastics.

I've noticed over the years that gymnastics studios don't feel that branding or a good logo and website are a necessary expense. They think all they need is a cookie cutter logo that can be slapped on some merch...what they don't realize is that good branding can bring them in more business.

Branding can not only set you apart from your competition but, even more importantly, it can show to you clients that you are in a safe space that can be trusted to treat these athletes with the respect and dignity they deserve.

The sport of gymnastics is amazing and can really build up a kids confidence. It's not only about teaching kids fun skills. Gymnastics teaches resilience and confidence. Why not creating branding that can invoke this type of emotion? Also realize that the audience you are trying to reach are parents looking for a safe and fun environment for their kids. If parents sees a business who's website looks like it was created on myspace with basic HTML they'll probably choose a different gym...

Look into building a great brand that will appeal to parents and show them you are a safe place for their children. Hire a brand designer. You won't regret it 🧡