AI Lead Generator – Google Sheets Automation

This AI-powered lead generation system helps businesses instantly discover, filter, and score high-quality prospects all inside Google Sheets. Users simply enter the business type, location, and customized scoring criteria, and the automation delivers fresh, ranked leads without ever leaving the spreadsheet. Lead generation is typically slow, manual, and scattered across multiple tools. Teams often rely on external dashboards, paid software, or time-consuming research to find relevant prospects. The client needed a solution that:

Automates lead sourcing and scoring

Works entirely inside Google Sheets

Requires no external platforms

Generates leads instantly and reliably

Scales for agencies and sales teams

The challenge was to build a seamless workflow that combines AI, scraping, and automation while keeping everything lightweight and accessible for non-technical users. My Approach & Solution

I integrated DeepSeek AI to analyze and score leads based on user-defined criteria such as:

Industry relevance

Sustainability traits

Online presence strength

Service fit indicators

This allows users to generate hyper-targeted, ranked leads in seconds.

Built automated scrapers that collect key business data from publicly available sources, including:

Contact information

Website presence

Social media activity

Reviews & metadata

The system enriches each lead before scoring, producing more reliable results.

To eliminate complexity, the entire workflow runs inside Google Sheets:

Users input their criteria

Automation generates a new sheet tab

Leads appear automatically, fully ranked

No dashboards, no portals, no new software to learn

This makes adoption effortless for agencies and small teams.

The backend is fully powered by n8n, enabling:

Scalable scraping

Reliable orchestration

API integrations

AI processing

Automatic sheet creation & updates

This ensures the system runs smoothly and can be expanded as needed.

AI-powered lead scoring system

Custom web scrapers for data enrichment

Google Sheets integration with auto-updating tabs

n8n workflow automation backend

Simple UI for defining criteria (business type, location, scoring rules)

Instant lead generation with no external tools required

The final automation system significantly improved lead acquisition efficiency:

Instant, high-quality lead lists created within Sheets

Higher lead relevance due to AI-based scoring

Zero onboarding friction since users stay in Google Sheets

Agencies report 2–3× faster outreach cycles

The solution now serves as a powerful, plug-and-play lead engine for sales teams, agencies, and growth marketers.