Spoken Moto came to me

Spoken Moto came to me during an identity crisis.

While the ownership group had a clear vision, competing staff opinions around brand identity were eroding the culture. Internal misalignment began showing up externally, leaving patrons feeling excluded rather than welcomed.

My role was to help Spoken Moto clarify who they were, what they stood for, and how that identity should be expressed internally and externally. Through the Spoken Identity Workshop™ and BrandBook®, we aligned leadership, rebuilt cultural foundations, and translated that clarity into language, systems, and customer experience.

As direction sharpened, Spoken Moto rebuilt its team, restored its reputation as an inclusive community hub, and regained momentum—ultimately leading to an acquisition offer from the owners of See See Motor Coffee.