I worked with a real

I worked with a real estate couple in a competitive market. They had 15+ years of experience, but it wasn’t obvious from the first hello, especially on video. They were overthinking how to show up and how to talk about what they do without sounding salesy.

We built a personal brand they could use: how they introduce themselves, how they show up on video, and how their style supports the impression they want to leave.

What I did

Tightened their messaging so their expertise was clear without bragging Direction for recording on their phone (how to start, pace, what to repeat) Style direction for content, meetings, and networking Simple rules for showing up individually and together

Deliverables

Intro structure (solo + together) Repeatable video formats Style guidelines + outfit formulas One-page personal brand rules doc