This is for service business owners who are great at what they do, but they’ve been avoiding being the face of the business. Not because they don’t know marketing, but because showing up brings up years of objections, self-talk, and overthinking, so it’s easier to hide behind the work. We start there, we figure out why you’re avoiding it, we remove what’s been keeping you stuck, then we build a way for you to show up on social and on video that feels natural, grounded, and unmistakably you.

This is business-focused. You leave with a personal brand you can actually use, what you stand for, how you show up, what you say, what you wear, and what you stop doing, so you’re not reinventing yourself every time you post, record, or walk into a room.

Session 1, Why you’ve been avoiding being the face We get honest about the real reason you hide, the objections you’ve repeated for years, the parts of you you keep editing out, and what you actually want people to associate with your name. You leave with a clear point of view, plus non-negotiables for how you show up, so you stop defaulting to generic, safe, forgettable.

Session 2, On your phone, on video, in real life We fix how you come across when you record, posture, pace, facial tension, voice, humor, warmth, authority. We build a simple “start, middle, end” structure, what to stop overexplaining, what to repeat so you become recognizable, and how to sound like yourself without trying to be someone else.

Session 3, Style that supports your authority We decide what your look should communicate, then turn it into repeatable choices, what to wear for meetings, networking, content days, and photos. What to stop wearing, what to simplify, what to standardize, and a small set of outfit formulas so getting dressed stops being a decision spiral.

Session 4, Your personal brand system We put it all together, what you say, how you show up, how you look, and what you stop doing. You leave with your personal brand “rules of you,” and a simple plan for the next 30 days so you don’t default back to hiding the moment you feel exposed.

Four scheduled sessions across four weeks. Between sessions, you can send notes, drafts, screenshots, or questions, and I’ll respond within 48 hours on business days.

Your website and social links, a few examples of content you like and hate, and a short note on where you feel stuck when you show up publicly.

If you want to go deeper on one specific area (video presence, style, or personal brand decisions), extra sessions are available at $750.

Send a request through Contra with a short note on what you want to change about how you show up, and what you want people to understand about you faster.