Most proposals don’t fail because of design, they fail because they don’t lead a decision. This service builds a repeatable proposal system you can use for every future prospect, so your proposals feel custom, clear, and hard to ignore, without sounding salesy.

Prospect Questionnaire you use on meeting 1 or 2, so you capture the prospect’s words, priorities, and decision criteria

Proposal Template (Google Docs) structured to guide a yes, with sections that stay consistent and fields that change

One completed proposal built from a real prospect or a past project, using the new system

How it works Kickoff call, then I review your current proposal and build the questionnaire + template. In week 2 we meet, I present the full system, we tighten what needs tightening, and you leave knowing exactly how to use it.

Format Default delivery is in Google Docs. If you prefer Notion and already use it, I can deliver it there.

Important This is not Canva design or slide decks. If you want visual direction for the proposal, I’ll give guidance, you or your designer implements it.

Bigger pitches If you’re pitching a large project, a high-value client, or a competitive opportunity where the proposal needs to be custom-built from scratch, I can take that on as a separate project.

To get started Send a request through Contra with your current proposal and a short note on what you sell and what usually happens after you send proposals now.

Who is this for? Service businesses that send proposals, but deals stall, prospects delay, or projects turn into negotiations.

What do I need from you? Your current proposal, what you sell most, your pricing structure, your process, and the objections you hear.

Do you write every proposal for me? No. You leave with a system you can reuse. For high-stakes pitches, I can build a custom proposal as a separate project.