Tosla and Tosla İşim are fintech products designed for both B2C and B2B users. Tosla focuses on individual users through digital wallet, money transfer, payment, onboarding, and everyday financial management flows, while Tosla İşim supports business users with merchant oriented payment solutions and operational processes. I was involved in UX/UI design, mobile interface design, product flows, design system consistency, and social media visuals, contributing to both the product experience and the brand’s digital communication.

One of the main challenges was designing for two different user groups within the same product ecosystem while maintaining a consistent and scalable experience. Since the product included many financial flows, there were also gaps in the design system, missing component states, and undefined edge cases. This created a need for more consistent UI patterns, clearer interaction rules, and better coverage for different user scenarios such as empty states, error states, loading states, validation messages, and alternative flow outcomes.

As a UI Designer, I was involved in the full design process, including UX/UI design, mobile interface design, product flows, design system consistency, and social media visuals. I worked on creating clearer and more scalable user flows for both B2C and B2B experiences, while improving consistency across screens and touchpoints. I contributed to defining reusable UI patterns, improving component usage, and designing missing states and edge cases to make the experience more complete and reliable. My focus was to create a product experience that felt consistent, user friendly, and adaptable across different financial scenarios, while also supporting the brand’s digital communication through social media and visual design assets.