Tami is a digital financial product within the Garanti BBVA ecosystem. I worked on its web and mobile interfaces as a UI Designer, focusing on improving product flows, visual hierarchy, navigation, UI consistency, and overall usability across the experience.

Tami is a digital financial product within the Garanti BBVA ecosystem, designed across web and mobile experiences. One of the main goals was to bring the product experience closer to the parent brand, Garanti BBVA’s design system, while still preserving Tami’s own product identity. The challenge was to improve visual consistency, hierarchy, navigation, and component usage across platforms without making the product feel disconnected from its existing brand language.

As a UI Designer, I worked on improving product flows, navigation structures, visual hierarchy, component consistency, and overall usability across web and mobile interfaces. My focus was to align the experience more closely with Garanti BBVA’s design system principles while adapting them to Tami’s own needs, creating a clearer, more scalable, and more consistent product experience.