Hospitality Brand Experience Design

While we revamp the brand, we spent time to study the purpose of hospitality. "Flexibility" and "social" are the key terms of the new position. The hotel is the center of the urban city which we would like to emphasize this hotel brand as the spiritual oasis in the fast-pace urban life that travelers can relax and reconnect. Branding is not limited to a logo design but more importantly establish the well-rounded experience to escalate engagement.