Nestle Gold Packaging Design and Branding

Packaging design is more than just a protective layer—it's a brand’s first handshake with its audience. It has the power to captivate, communicate, and convert.

Nescafe Gold Drip line will be crafted together with the top specialty cafe team in China, getting inspiration from latest coffee trend and to create portfolio to lead China's R&G single serve format. In celebration of this hand crafted series by champion barista, we invite artisan whom hand-craft it's art to help elevate the experience of Gold Drip in the all new range. We bring in the "Kintsugi" concept to elaborate the crafty, dynamic and fusion characteristics of the products. Client loves this project and fully support the marketing, which led out great impact.