I led the redesign of NOAA GSL’s public-facing website as part of a broader effort to modernize how the lab communicates its research, capabilities, and impact to both technical and public audiences. The work included a full visual rebrand for the laboratory, establishing a more cohesive identity system across web, graphics, and communications materials while improving accessibility, navigation, and content clarity. I collaborated closely with scientists, leadership, and communications teams to translate complex research into approachable, user-centered experiences that better reflected the lab’s mission and strengthened engagement with partners, stakeholders, and the broader community.