House of Petals, 2023, In-House The

House of Petals, 2023, In-House

The Project

House of Petals is a florist brick and mortar in St. Petersburg, Florida. They are a partnership business that sells custom-made bouquets. Their goal was to keep their branding personal by incorporating representative flowers and designs. 

The owners wanted to keep the branding neutral, organic and elegant while still creating versions that can be used with color. The project was to create an entire brand with a primary, secondary and submark logo to help make their brand recognizable from consumers.