Anglo Lombarda

THE CLIENT

Anglo Lombarda is an Italian insurance brokerage firm with offices in several Italian regions. Being a cover holder of Lloyd’s Group, Anglo Lombarda is strongly present in the Anglo-Saxon market and operates as a wholesale broker in the Baltic markets.

The project scope was to achieve a complete makeover of the firm's look with the ultimate goal of creating a refreshed brand and website. For the branding, I worked on printed and digital collaterals, such as business cards, branded folders, email signatures and letterheads. For the website, the main goal was to increase the readability of long explanatory texts and give them a neater and more professional look.

Logo design

Brand guidelines

Stationery design

Website design

The logo was designed to represent the abstract concept of a corporation as a group of people whereas the square also symbolises honesty and stability.

To achieve a cohesive brand identity across multiple touchpoints and different situations, the logo was provided in different colours and variations - horizontal, vertical and submark.

The main scope of the website was to provide key information on Anglo Lombarda as a company as well as inform on the specialized products and services offered.

With over thirty pages, the new website's biggest design challenge was to organise content so that it could be read efficiently by the user. My solution was to prioritise content hierarchy, bullet lists and graphics - to catch the user's eyes on the key points that needed to be communicated.

Lodovico B. President at Anglo Lombarda