Anglo Lombarda
Valentina Vassura
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Posted Oct 4, 2022
Anglo Lombarda is an Italian insurance brokerage firm with offices in several Italian regions. It operates in the Anglo-Saxon market as well as tBaltic markets.
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THE CLIENT
Anglo Lombarda is an Italian insurance brokerage firm with offices in several Italian regions. Being a cover holder of Lloyd’s Group, Anglo Lombarda is strongly present in the Anglo-Saxon market and operates as a wholesale broker in the Baltic markets.
THE BRIEF
The project scope was to achieve a complete makeover of the firm's look with the ultimate goal of creating a refreshed brand and website.
For the branding, I worked on printed and digital collaterals, such as business cards, branded folders, email signatures and letterheads.
For the website, the main goal was to increase the readability of long explanatory texts and give them a neater and more professional look.
DELIVERABLES
Logo design
Brand guidelines
Stationery design
Website design
THE BRAND
The logo was designed to represent the abstract concept of a corporation as a group of people whereas the square also symbolises honesty and stability.
To achieve a cohesive brand identity across multiple touchpoints and different situations, the logo was provided in different colours and variations - horizontal, vertical and submark.
THE WEBSITE
The main scope of the website was to provide key information on Anglo Lombarda as a company as well as inform on the specialized products and services offered.
With over thirty pages, the new website's biggest design challenge was to organise content so that it could be read efficiently by the user.
My solution was to prioritise content hierarchy, bullet lists and graphics - to catch the user's eyes on the key points that needed to be communicated.
“Valentina was excellent to work with! She was quick to respond and extremely helpful. She listened to our needs and greatly improved our firm’s look and website.”
Lodovico B.
President at Anglo Lombarda