Crm2Print

Crm2Print is a software that allows you to send direct mail directly from your computer and in batches. Designed to integrate with your CRM, you can upload a template of your mail and send it to your contacts’ doors in one click.

Kris, Daniel and Lee wanted a total makeover for Crm2Print’s branding and landing page. The main goal was to create a brand that inspired trust in the product while also resulting friendly and easy to use.

Logo design

Brand guidelines

Landing page design

Triangular shapes, meaning stability and power, make the main logo which also represents the abstraction of the concept of mailhouse.

The colour palette was created to recall specific feelings in the audience: trust, friendliness, and technological empowerment.

The scope of the landing page redesign is to explain and highlight Crm2Print software’s benefits to the users as well as invite them to discover the product by signing up for a demo call with the support team. For this reason, the landing page was designed as a funnel that takes the user on a flow to conversion.