Paloma: Brand Copywriting & Tone of Voice

Worked with Paloma, a dating platform that helps relationship-ready folks find their person, to develop brand voice, tone, and writing guidelines, as well as new copy for their rebranded landing page.

Scope included identifying and developing 4 key users personas, creating brand tone attributes, developing usable, comprehensive tone and voice guidelines, writing new landing page copy, and developing copy for their application page.