KoreConX is an end-to-end platform for the private capital market. During my time at KoreConX, I led and mentored a team of five designers, driving end-to-end product strategy. My core focus was architecting scalable solutions—from evolving our design system and overseeing complex UI frameworks to spearheading foundational user research. Additionally, I bridged the gap between product and growth, directing brand initiatives and high-level web design to ensure a cohesive user journey across all marketing touchpoints.

Data-heavy interfaces: Due to the nature of KoreConX's services, the platform was incredibly data-dense. The core UX challenge was delivering massive amounts of complex information to specific user roles at exactly the right moment. To prevent cognitive overload, we had to architect interfaces that transformed overwhelming data streams into intuitive, highly digestible insights.

Leading & Crafting: My time at KoreConX was incredibly rewarding, allowing me to build and direct a high-performing team of five designers. Beyond people management, I established our DesignOps foundation—structuring our backlogs and project workflows—while acting as the design voice in core business strategy meetings. Concurrently, I spearheaded the maintenance and evolution of the Design System, ensuring scalable, cohesive workflows for both our design and engineering teams.

Global Team: KoreConX operated on a truly global scale: with headquarters in Canada, an engineering hub in India, and our design team based in Brazil. While collaborating across such diverse cultures was incredibly rewarding, it presented unique logistical challenges. To ensure seamless product delivery, we had to establish highly effective asynchronous workflows that successfully bridged massive time zone gaps and eliminated language barriers.

Flow, KoreConX’s design system, was built on the proven, foundational principles of Atomic Design. Inheriting a strong initial architecture set by the previous Principal Designer, Vinicius Almeida, my team was responsible for scaling it. We expanded this foundation into a robust, comprehensive library of components, design tokens, and interaction behaviors that seamlessly powered our Product Design, Graphic Design, and Engineering teams.

The private equity sector is inherently complex, and centralizing its operations into a single platform presented massive architectural challenges. We had to design for strict, role-based access—ensuring different user types could instantly view specific data points and document fragments without breaching strict permission walls. Our design system was the catalyst that solved this. It empowered the Product team to rapidly construct high-density, innovative dashboards that transformed massive datasets into a fast, fluid, and brilliantly minimalist aesthetic.

I led the comprehensive evolution of KoreConX’s visual identity, expanding the brand system far beyond its logo. I directed our graphic design team to craft a rich, proprietary visual language. This included bespoke, hand-drawn characters and illustrations by Cleon Morais, which he and Valentina Ortiz seamlessly integrated across our corporate website, social media campaigns, and broader marketing collateral.

Despite the complexity of the work, involving legal requirements, data heavy problem solving and several delicate authorization issues between users, the main learning at Kore was leadership and communication.

Managing a design team was an incredible experience, and I had to adapt as I went from craftsman to leader, understanding new and evolving responsibilities, and putting this all together between teams at Canada, Brazil and India.