Drip Coffee — Brand Identity Design

With the rise of independent coffee shops across cities like Paris, standing out has never been more important. Drip needed a bold, attractive and effortlessly stylish identity that would resonate with the local crowd while still feeling fresh and modern. I developed a cohesive brand system built around striking typography, a logo that is flexible with energy and character, and a theme that leaves space for psychedelic touches. The identity translates seamlessly across the café’s physical products, apparel, store signage, as well as their digital presence, creating a unified brand experience from the counter to the website.