Cultural Brand Identity Design for Enzo

Enzo needed an identity that blended cultural homage with a fresh, contemporary edge. The design centres around hand-illustrated artwork inspired by Japanese aesthetics, honouring the drink’s origins while giving the brand a distinctive artisanal feel. I also explored the royal connotations of the Italian word “enzo”, introducing subtle regal elements that elevate the visual story without feeling heavy-handed.

A flexible colour system was developed to differentiate each tea base and flavour in the range, allowing the brand to stay cohesive while giving every variant its own personality. The result is a visually rich, culturally grounded identity that feels both authentic and modern—standing out on the shelf and across digital touchpoints.