ELOMA Branding | Creative strategy | Visual Identity

ELOMA.AI is an intelligent platform designed to transform the supplement industry through data-driven insights, product validation, and personalised formulation support. The brand required a visual identity that communicates trust, scientific depth, and modern wellness—while standing apart in a market saturated with generic “health-tech” visuals.

The identity is built around the idea of illuminating wellness through intelligence. The brandmark features a radial symbol inspired by molecular structures and sunburst geometry, representing balance, energy, and precision. Paired with a minimal wordmark, the system reflects clarity and refinement.

Primary Logomark: Radial star-molecule symbol suggesting harmony + data flow

Wordmark: Custom sans-serif with extended spacing for a premium feel

Color System: Deep botanical greens with desaturated neutrals for clinical elegance

Typography: Technical sans paired with soft supporting fonts