ELOMA Branding | Creative strategy | Visual Identity
Eman Mansour
ELOMA.AI is an intelligent platform designed to transform the supplement industry through data-driven insights, product validation, and personalised formulation support. The brand required a visual identity that communicates trust, scientific depth, and modern wellness—while standing apart in a market saturated with generic “health-tech” visuals.
Brand Concept
The identity is built around the idea of illuminating wellness through intelligence. The brandmark features a radial symbol inspired by molecular structures and sunburst geometry, representing balance, energy, and precision. Paired with a minimal wordmark, the system reflects clarity and refinement.
Visual Identity Elements
Primary Logomark: Radial star-molecule symbol suggesting harmony + data flow
Wordmark: Custom sans-serif with extended spacing for a premium feel
Color System: Deep botanical greens with desaturated neutrals for clinical elegance
Typography: Technical sans paired with soft supporting fonts
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Posted Nov 11, 2025
ELOMA.AI is a smart platform aimed at revolutionizing the supplement industry with data insights and personalized support.
