LifeXP Brand Revamp

LifeXP — Brand Revamp This project is a complete revamp of LifeXP’s logo, packaging, and brand guideline book. The goal was to craft a brand deeply rooted in Japanese culture, expressed through thoughtful typography and imagery — both visually and verbally. By revisiting the brand’s core, I translated its verbal identity into visuals that embody its principles and values, building a sense of community and mindful living. LifeXP is not just a supplement for better living, but a reminder that wellness is a journey of choices — for your gut, mind, and lifestyle.