Concept, Brand Creation & Platform Build
ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity.
I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.
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Concept, Brand Creation & Platform Build ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off wor...
