Rebrand, Digital & Content Production The by Beck PearsonRebrand, Digital & Content Production The by Beck Pearson

Rebrand, Digital & Content Production The

Portfolio project
Beck Pearson
Rebrand, Digital & Content Production
The project began with strategic workshops to clarify the direction of new course material and its public presentation.
I defined a brand direction and digital framework, working with a designer who developed the visual identity within that structure. The website was repositioned to present the programme as a cohesive offering rather than a series of individual releases.
Production was executed on location in Berlin over three weeks. I coordinated filming schedules, locations and shoot logistics, overseeing capture and delivery to post-production.
A central concept film was developed to establish tone ahead of launch, supported by photography and video assets for ongoing communication.

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Rebrand, Digital & Content Production The project began with strategic workshops to clarify the direction of new course material and its public presentation....

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