Social Media Templates for Élysée Beauty

Concept case study for Élysée Beauty, a fictional luxury beauty brand building a cohesive social media presence across Instagram and Pinterest.

The challenge: Design a set of reusable social media templates that maintain brand consistency while being flexible enough for different content types: product launches, testimonials, promotions, and educational posts.

12+ social media templates across carousel, story, and single-post formats

A modular template system with interchangeable text blocks, image placeholders, and color variations

Brand guidelines for social media usage, ensuring any team member can produce on-brand content

My approach: I used AI tools (ChatGPT, Claude) for content strategy research and caption frameworks. All visual design was done in Figma and Photoshop, with Canva Pro versions for easy client handoff. The principle: templates should feel curated, not cookie-cutter.

Tools: Canva Pro, Figma, Photoshop, ChatGPT, Claude AI